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Midland Bay Landing group unveils $250K, 100-metre demonstration promenade

Concrete pathway part of developing 40-acre waterfront property, which will feature 25% public space
MidlandToday Staff

NEWS RELEASE
MIDLAND BAY LANDING DEVELOPMENT CORPORATION
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On Saturday, Oct. 23, 2021, Midland Bay Landing Development Corporation (MBLDC), joined by Mayor Stewart Strathearn and members of the Municipal Council, hosted a promenade demonstration at 288 Bayshore Drive to formally introduce Midland’s 40-acre waterfront transformation project.

MLBDC’s future development project is centred on the transformation of 40 acres of waterfront property into a vibrant mixed-use commercial and low-rise residential neighborhood adjacent to Midland’s historical and recently renewed Downtown and Harbour. A new 1,100-metre waterfront promenade, parks and public plaza spaces will add 10 acres of open space that will total 25 per cent of the property.

Recognizing that Midland is a culturally diverse community that combines heritage, education, the arts, healthcare, and industry with an active lifestyle, and that it is the economic engine of North Simcoe, the project will be strategically designed to amplify the dynamic culture at the heart of the region. In addition, the project will offer added economic opportunity in the form of waterfront boutique, commercial, and restaurant spaces, land to attract private and public sector commercial and institutional user remote headquarters and educational users and/or expansion of existing local educational operators.

“Historically, Midland has had a strong relationship with its waterfront, including timber and shipbuilding, as well as a coal dock,” says Midland Bay Landing Development Corporation’s Board Chair, Bill Kernohan. “The future will see the entire Midland Bay Landing waterfront being made publicly accessible for residents and visitors alike to walk, bicycle or run beside the Bay as part of the vibrant new mixed-use neighbourhood at Midland Bay Landing,” Kernohan adds.

"This demonstration walkway embodies the future 3,500-foot public promenade envisioned by residents in the Midland Bay Landing Master Plan," says Mayor Stewart Strathearn. "The Town is confident in Midland Bay Landing Development Corporation's commitment to realizing all aspects of the Master Plan, and their commitment to the 2 residents’ explicit desire for significant public realm features; especially public access to the entire water's edge,” concludes Mayor Strathearn.

Local residents can now visit the new promenade at 288 Bayshore Drive and additional information regarding the transformation project and its progress can be found here.

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